Yes! Website loading speed matters a lot! Have you ever heard of waiting times? Let me tell you what it is.
The user is looking for something and your site appears in the search engine result bar (SERP).
The user then opens your page. The waiting time is the time during which the user remains on the site after clicking on the link.
This is a very important factor in search engine ranking.
Fig. 4. Waiting time on the site
Let’s see what happens with an example …
Imagine that you are looking for something and then you open a site that appears in the search results.
What if the website takes too long to load? What would you do? Will you wait? Hardly. You will most likely close the tab and follow another link …
This is how latency affects your site.
The rating will be low.
Fig. 5. Average website load time
In short, the user needs speed, as does Google. By improving the speed of your site, you will reduce waiting times and therefore improve your ranking in search results.
4. WEBSITE DESIGN
Website design is another important factor for a good user experience … The theme should be interesting and memorable.
I prefer websites with attractive designs and informative content. I can of course read content on a badly designed site, but only when it’s the only search result …
There are many sites with great content but poor design.
Ask yourself a question – will you stay on a site that cannot be properly viewed from a smartphone?
Most likely, you will stop visiting this site altogether …
I say this from personal experience!
Design is not only about what a website looks like. It’s also how the site works.
The site must be responsive and attractive.
Well, stop talking about SEO page optimization.
The first indicator of poor design is a high bounce rate (at a normal site load speed). If your consumers do not like the site, it is inconvenient for them – no matter how much you do SEO and other promotion channels, you will not get a significant effect. To make sites convenient, pleasant and unique, our team develops site design on their own, without using templates. You can find out the details by contacting us for the redesign of your site.
Outside SEO is as essential as page SEO – it helps to make your domain more authoritative in the eyes of search engines.
In other words, it is a way to make your site trustworthy in the eyes of search engines.
This will happen when other well-known sites give the search engine a signal that your site has the best content on a particular topic.
How does this happen?..
We need other well-known resources on the Internet related to your niche to link to our site. Technically speaking, this is called link building.
Naturally, this does not happen automatically. Post high quality content on your website and share it with interested people on various internet marketing platforms.
Eventually, someone will start linking to your resource.
The best link building strategy is creating good content. Then you need to inform everyone else about it.
But remember, in today’s competitive environment, you need to be good at link building. Use techniques and advice from well-known quality sites.
Your hard work in this activity will surely be rewarded with a good rating.
Just know what to do:
use social media to promote your content;
do blogging and guest blogging;
suggest solutions in discussion forums;
share photos and videos;
build meaningful business lists.
The following heading may annoy you a little, but trust me, this is important information …
HOW DO THE LINKS LIKE AND HOW TO GET THEM?
TAGS TO LINKS
This is a signal to the search engine. Something like, “Hey! The following information is a link. This is called anchor text. ”
Link location. This is information for the search engine about the site to which the link leads. Such a site could be a web page, image, download, video, etc. You can save the location of the link.
Link Visible / Anchor Text: You may have seen this text – blue, bold, or underlined – that is interactive. Clicking on it takes you to another web page. These links are called anchor text.
Closing the link tag: As you might guess from the tag, this is a signal that directs the search engine to the end of the link.
You will need the above information when you start creating links.
On average, the higher the score, the more domains will be associated with the web page.
Okay! We now have an idea of some of the communication parameters. Moving on. You need to figure out how you can get links.
Development of quality content. Developing quality content is the surest way to auto
obtaining links automatically. For example, in this guide I have already mentioned a number of articles and provided links to them. I just wanted to share some useful information with you. Why did I do this? Because the content of these articles is excellent and very detailed. Perhaps my guide will also receive a number of automatic links. It’s not easy, but if you’re in a niche you truly love, I can assure you that your content will stand out from the competition.
Guest blogging. There are blogs that publish extremely unique and informative posts. They will link to your site if you authorize them to post their content on their platforms. But you have to work hard to get approval and favorable reviews from such blogs. Guest blogging will help you improve your rankings. Again, content quality is critical in guest blogging.
Writing Comments: This is a very easy way to get links. Visit free blogs related to your niche, read articles and write comments, for example, check if something is not clear. Treat this wisely.
Get a couple of links from Wikipedia. Find your niche on Wikipedia, edit the content, update it if you have new and verified information, then link back to your site. A link from Wikipedia is much better than links from other reputable sites. But remember the limitations. Otherwise, search engines will treat these links as spam.
Social bookmarks. Do you have an extensive social network? If so, that’s just fine. Mention your site on social media profiles. This is called social bookmarking. A great way to get links.
I think I was able to influence your thinking about link building. Now you have a better understanding of what external SEO is …
WHERE TO MOVE NEXT?
Now that you’ve gone through the SEO guide, you might feel like I’m missing out on a lot of important information, especially if you’re not a beginner.
Yes, I did it deliberately.
I could write 50 thousand words on this topic, create a long and detailed manual. But trust me, it would irritate beginners.
There are many such tutorials on the internet. Why did I decide to add my own?
My goal is to give you some basic understanding of the concepts. You can read more about them in other guides.
As you continue on your way, try the following:
Pick your niche (this should be what really interests you).
Have you done keyword research and content planning?
Build your platform / website.
Develop your content with in-depth keyword research.
Create a profile on a social network.
Post content and optimize on the page.
Make your content commercially successful with the share feature.
Run external optimization.
Analyze your effectiveness.
Plan for improvements and return to step 3.
You can skip step 4 in the second round.
Once you’ve done all these things, keep learning and improving. Explore the sub-points of my guide – you will find more and more information thanks to experts in the field of SEO.
Parameters like domain authority, page authority, trust level, citations, backlinks, and spam are very important. They can significantly affect your rating. Use Google to investigate in more detail.
I’m sure you’ve improved your SEO knowledge with this guide.
Feel free to ask questions and learn further. I wish you success!